Final Cut Pro X has taken quite a beating since launched back in April 2011 at NAB.
The video editing industry recoiled in horror at the alleged “dumbing down” of this stalwart application. Many editors stated publicly their disgust at Apple for letting them down, many vowed to continue with Final Cut Pro 7 until they could find a suitable opportunity to jump ship with Premiere or Avid. A few took a peek and decided that it wasn’t quite ready for prime time.
The reason for this tidal wave of negativity was that Apple had taken the decision to re-write Final Cut Pro X from scratch, with a whole new take on editing.
As a consequence, many of the “Pro” features were left out of the first release, either for technical reasons or more likely because they just couldn’t manage to incorporate them for the first release. I thought I did a blog post on Final Cut Pro X when it first came out but on checking, I did a 10 minute rambling video which I’ve linked to below.
No need to view the video, but it took me back!
There was no open letter of response to the complaints from Steve Jobs. The closest we got was responses from Apple Product Managers conveyed through David Pogue.
What Apple did do though, was to continue working systematically on Final Cut Pro X and add back in the features that were missing as well as streamline and improve the application.
Check out this impressive list of updates since the original release.
Update: Since publishing this blog post, Jesús Pérez-Miranda @jesus_edits was kind enough to send me the graphic below showing the Final Cut Pro X development timeline. Click on the graphic to see the full version. Thanks Jesús
Now, in February 2015, we’re at 10.1.4 and Apple have added back in the majority (all?) of the features that were left out of the initial release. They’ve also done some course corrections on some major topics such as how Final Cut Pro X handles storage, projects and media.
Suffice to say, Final Cut Pro X is now (and probably has been for the last couple of years) worthy of the title of a “Pro” application. If you need anymore convincing, check out the Final Cut Grill Podcast by Chris Fenwick – over 100 episodes of professional editors and developers giving their stories on how they’ve adopted Final Cut Pro X as their editor of choice. Overwhelmingly, most are blown away by the latest version of Final Cut Pro X and how it has been re-engineered from the ground up.
However, one group that has remained silent on Final Cut Pro X is the major Hollywood studios.
Apple has just released a new section on the Apple web site with contributions from the directors of “Focus” – a traditional Hollywood big budget movie staring Will Smith, produced with Final Cut Pro X.
Well worth a read.
I find it interesting that this is now being pushed with this year’s NAB (National Association of Broadcasters) show only 7 weeks away – the start of a major push from Apple to coax back those editors that left?
Now would be a good time to stimulate some interest and seed the idea of at least revisiting Final Cut Pro X during the show.
For the first time, I’ll be able to attend the NAB show as it’s now co-located with the New Media Expo (NMX) conference so I’ll be checking out the latest video gear and will be interested to see what sort of presence Final Cut Pro X has within the show.
I’ll also be attending my first Supermeet at NAB this year too.
Whilst there will be plenty of new gear on display, I wonder if the timing will be right for Apple to announce any major new features in Final Cut Pro X?
Final Cut Pro X 10.2 anyone?