I don’t think I’ve ever seen such a concerted promotion for an Apple event ever!
As of yesterday, Apple have both publicised the fact that the September 9th event will be live streamed as well as adding a countdown clock on the Apple website.
They are really going for it!
You might also be aware that they have built a huge structure next to the event location at the Flint Center in Cupertino. As is becoming common now, there’s a drone video taken of the structure – it’s huge!
My guess is that it’s an after event demo area to allow the 2000 or so attendees to have some hands on time with the new devices announced during the event.
The excitement leading to the September 9th event is palpable.