So this morning, I swanned off to my not so local Apple store to pick up a new 9.7” iPad Pro – I had to, it’s my job!
I was intrigued by the new “True Tone” technology built into the display, but I also wanted to check out the audio quality and performance. And the camera – I wanted to check out the camera too seeing as how it’s the first iPad with support for 4K video.
I could do all this in store of course, but it’s so much better to spend a couple of days with a new device to understand fully how it handles, and how it compares to other devices. As I’m not on Apple’s list of approved bloggers, I don’t get review units. So if I want to try one, I have to buy one.
I especially wanted to compare the smaller form factor and enhanced features to the larger iPad Pro in day to day usage. The larger iPad Pro is an awesome device and I love the larger size, but it is big!
Stonkingly big in fact – just a bit too big to be a truly portable device, especially when it’s not your primary device. I still prefer a Mac as my primary computing device.
So I’ll test it out over the next week or so, and post a comparative review between the smaller and larger iPad Pros.
In case you’re wondering, I went with the 9.7” iPad Pro, Space Grey, 128GB, Wifi Model. As with the larger iPad Pro, I felt uncomfortable having such a slender, vulnerable bit of kit without a case, so I also went with the Apple iPad Pro Silicone Case in Charcoal.
Which leads me to a particular bugbear of mine…
I know the iPad Pro is not cheap, but I can appreciate why it attracts a premium price. Once you take into account the cost of research & development, the cost of materials, the cost of assembly, the cost of marketing and the costs associated with herculean efforts that Apple go to to bring these premium products to market across multiple countries, you can understand why they are priced the way they are. Premium pricing for premium products.
I get that, and I’m happy to pay a premium to get the latest and greatest.
However, what I don’t appreciate and what I think gives Apple a really bad name, is the disgraceful cost of the Apple accessories, brought home today with pricing of the 9.7″ iPad Pro Silicone Case – £55 including VAT for a single piece of silicone rubber with a soft lining – that’s almost $80 inc tax. Basically a single piece moulding that covers the back of the iPad Pro. No components, no electronics, probably minimal assembly.
I know Apple has to make a profit (they are quite good at that), but I do think £55 is, shall we say, a little excessive. It doesn’t even include the Smart Cover which is another £39 on top!
Yes, I could wait a couple of weeks for a much cheaper third party case, but that means using the iPad Pro for a couple of weeks without protection, and I’m not happy to do that.
It’s no wonder some people have such a dim view of Apple products, and leave us Apple customers open to criticism.
Just wanted to get that off my chest!