App Store Review – Progress for Developers

I’m no stranger to App Store woes, and I’ve had my fair share of apps being rejected and other horror stories that I won’t go into here.

I’m not alone.

If you follow any app developers on Twitter, you will have seen other stories of the App Store review process being buggy, illogical, nonsensical and worst of all, slow – horrendously slow.

Just a couple of months ago, MacStories published an in-depth article documenting just how bad the App Store review process was through the eyes of developers.

Overall App Review Process Satisfaction

However, things are starting to change – dramatically.

Back in December 2015, a major shift in the App Store was indicated by a change in management responsibility – Phil Schiller was put in charge of the App Store – presumably tasked with sorting out the various issues that were bringing the App Store and the review process into disrepute.

Since then, we’ve started to see a change in the App review process – it’s started to get quicker!

Last month, I sent in an update to one of my apps. I’ve pretty much tried to avoid updating my apps unless it was a critical update. The pain of waiting for approval and the ridiculous reasons for previous rejections was just too much to bare.

It sailed through with no issues within 3 days – it used to take up to 7 days or more before it even went into review.

Now we’re seeing tweets from developers showing that the review process is getting even quicker.

Now that’s not to say the App Store is fixed for developers, there are still issues around sandboxing, the lack of trial options, etc., but I think it’s only fair that these major improvements are recognised and applauded.

It gives me hope that developers may see some other major improvements or enhancements to the App Store and the review process at WWDC.

Well done Apple.

APPLE CAMPUS 2: May 2016 Update 4K

Mathew Roberts is doing a fantastic job documenting the creation of the Apple Campus with 4K Drone footage.

It’s been amazing to watch it evolve from a bare area of dirt to the colossus it is now, mostly by an army of invisible workers. He must get up really early to take these videos as you never see more than a dozen people labouring away!

I’ve always been fascinated by complex construction projects and this one is no exception. I find it totally mind boggling that every inch, every fixture, every room, every space contained within this vast project has been thought about, visualised and then committed to paper (or digitised). Then the necessary materials have been designed, manufactured, transported and assembled to construct this amazing structure.

I for one can’t wait to see this project completed and hope to one day pay a trip to the new Visitors Centre (or even snag an invite to a product launch in the brand new underground auditorium).

Can’t wait!

Doomed, Doomed I Tell You

It’s quarterly results time for Apple and thanks goodness they’ve turned in a negative result for the first time for 13 years.

Revenues have dropped, iPhone sales are down, Mac sales are down, iPad sales are down.

About time too!

It had to happen.

No company can sustain the level of growth Apple have seen over the past 13 years. It was never a question of if Apple would ever stop growing revenues, more a question of when.

And it looks like that time is now.

So they are doomed then?

Well not really.

They made $10 billion profit last quarter on revenues of over $50 billion or as Jason Snell puts it over on

It was a bad quarter in which Apple made $10.5 billion in profit. That makes it Apple’s 10th most profitable quarter of all time—it’s just that Apple’s five previous financial quarters were all better. If you ignored Apple’s staggering calendar-year 2015, in which it made $54 billion in profit, it was actually pretty great. The last time Apple made less money in a quarter was only a year and a half ago. Seasonally speaking, it’s Apple’s third most profitable second quarter of all time. Unfortunately, 2015 was more profitable, as was 2012.

In fact, I’d highly recommend you take a look at the full article to get a sense of perspective on the numbers quoted (and assumed) from the recent earnings call. The summary is worth repeating:

So in other words, if you like profits and strong sales, Apple has that. They’re not not what they were last year—and that’s not a great sign for Wall Street. But don’t let someone tell you that Apple’s in trouble, or that it lost money, or that iPhone sales are cratering, because none of that is true. What is true is that after many years of growth, some of it staggeringly inflationary growth, Apple didn’t grow this quarter. If you’re an investor, that may be quite painful. If you’re a user of Apple’s products, it probably won’t affect you much at all.

Well said Jason.

Of course the stock will tank, but I’m glad the period of unsustainable growth is over – for now.

We’ve yet to see what effects the products in the pipeline for this year (and next) will do to Apple’s numbers.

  • The MacBook Pros and Mac Pro’s are due for a major refresh.
  • Apple TV will probably have a big update over the next 12 months with support for 4K and I would expect 4K content to make an appearance on the iTunes Store.
  • Apple Music (their first subscription service – my emphasis) is going from strength to strength as well as their services businesses overall.
  • The Apple Watch is due for an update in the next 12 months, with a new hardware specs and a revision to watchOS.
  • The iPhone will go through its usual refresh cycle in the Autumn with a new design and some extra features we didn’t know we needed.

And they are only the existing products we know about.

Plus we have the push into untapped markets such as India and further inroads into China.

We have announcements in a couple of months at WWDC and we have the as yet unannounced Apple Car – imagine what revenues that might generate.

Oh, and they are sitting on $233 billion in cash in the bank.

Doomed they are certainly not.

But I hope now that the growth has paused (quoting Tim Cook), the financial analysts will stop looking at Apple’s growth potential and focus more on the company as it is.

A company not reliant on producing blockbuster smash hit year after year (although I’m confident they’ll continue doing this), but a mature stable company with stellar products, a proven track record and a customer base of over a billion satisfied customers.

No longer a company on the brink of collapse like in the 90’s, but an amazing performer like no other.

They won’t of course, they’ll continue to look at Apple and wonder when they are going to fail. They wonder when the house of cards will all come tumbling down.

I know I’m not a financial analyst, but I just don’t get the pessimism from Wall Street – it boggles my mind.

For full disclosure, I do have a small amount of Apple stock which I obtained several years ago. Not enough to allow me to retire on, but it’s been interesting to follow the ups and downs of the stock price. These days I just let it sit there and see what happens!

Apple Event Reflections

I’m writing this on the morning of Tuesday 22nd March, 2016 – the morning following the Apple event at the Town Hall on the Apple Campus. Following these type of events, I’ll usually draft something on my thoughts, or what I found interesting about the announcements. However, it’s also the morning of the bombing in Brussels, where many people lost their lives. I was tempted not to write anything about the Apple event, out of respect, but then realised that not to do so is probably what the perpertrators of these evil acts want. To all those affected by the horrible events of this morning, my thoughts are with you, but we must carry on and not let them get the better of us.


So as I wrote yesterday, no suprises in what was announced last night – the iPhone SE, the 9.7″ iPad Pro and iOS 9.3 – oh, and some new Apple Watch straps.

The environmental piece and the CareKit initiatives were very interesting, very Apple. The way the Health initiatives are building are going to be huge for Apple in the medium to long term.

However, I think Liam stole the show – something about Apple and robotics gets me very interested. I’m sure they are investing heavily for certain internal projects.

As usual, there is a fair amount of “meh” about the event, but in some respects, knowing what was going to be released was actually of benefit – I felt zero let down after the event. I knew there would be no major announcements – it was the Town Hall to a select few numbers of people.

Harking back to previous events which had been kept in absolute secrecy, the rumour mill tends to go completely off the rails with all sorts of outlandish and fantastical rumours – rumours that Apple have no way of actually fulfilling. The fallout from these sorts of events, when Apple “fails to deliver”, is several magnitudes greater than the murmors of discontent eminating from last night’s event.

Personally I think that the two new products are stellar and address a significant part of the Apple customer base – those who want a smaller, cheaper iPhone and those for whom the 12″ iPad Pro is just too damn big.

We shall have to see if the new iPad Pro does anything to stimulate iPad sales.

And could I just ask, how do I get a ticket for the first event in Apple’s new campus?

Apple and the Cloud

Several news reports that Apple have signed a deal to move some of their cloud services to Google.


According to the sources, Google executives have told partners that Apple is spending between $400 million and $600 million on Google Cloud Platform, although this couldn’t be independently confirmed. Also unclear is whether this range refers to an annual spending rate or a set amount of capacity.

This is interesting for several reasons:

  • Many people do not realise that Apple, despite a huge investment in their own iCloud infrastructure, is a customer of other Cloud service providers to deliver a wide range of Apple services. In this case, it’s being sugested that the move to Google was away from Amazon Web Services (AWS).
  • Apple are the second major player to move away from AWS in recent days – Dropbox have recently announced that they have migrated almost 90% of their data from AWS to their own proprietory solution – a mammoth task The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire

It may well be that Apple will also eventually migrate all of their data to their own rapidly expanding set of Datacenters, but it’s not a trivial task and requires years of planning and investment.

Whilst on the subject of Apple and the Cloud, I’ll go against the usual old tired moaning that Apple doesn’t get the Cloud, and is poor in its execution of Cloud services as “it’s not their core competency”.

I would agree with this stance (partially) back in the MobileMe days, but I think Apple are hugely underated as a player in the Cloud.

iTunes had 800 million accounts in 2014 (*) a 40% growth on the previous year. Let’s say they have 1 Billion accounts today. These will be a mixture of iOS users, Mac users and even a percentage of Windows users too.

It has recently been reported that there are 782 Million people on iCloud. (*)

These are not insignificant figures!

For each device owned, here are just some of the things Apple has to manage every day, at a scale that is just unimaginable:

  • The app stores servicing both Macs and iOS with well over a million apps available for instant download.
  • The installation of millions of apps everyday, including the commercial transactions surrounding the installation.
  • Backing up hundreds of millions of iOS devices with iCloud Backup.
  • Restoring millions of devices and re-downloading entire catalogues of Apps and Data.
  • Syncing an ever increasing amount of data between Macs, iOS devices and iCloud – Contacts, Calendar, Keychain, Mail, Notes, Reminders, iMessage and more. With iMessages alone, customer send 200,00 iMessages every second!
  • Managing a huge email system infrastucture.
  • iCloud Drive syncing.
  • App data syncing via iCloud.
  • Providing web based versions of the most of the core apps in iCloud.
  • Manage the syncing of huge Photos collections between iCloud, iOS and Mac for millions of photos every day.
  • Apple Music and its supporting services streaming and downloading millions of songs to millions of users.
  • Dictation in the Cloud
  • Millions of Siri requests every day
  • and more…

The list goes on… Here is a snapshot of all the various global Apple Services, Stores and iCloud as of this morning.

Cloud Services

And they are just the customer facing systems.

Yes, Apple web services are not perfect and some people do have horror stories.

But next time you have a few seconds delay in something syncing, just reflect at the sheer enormity of the task managing all this stuff on a global basis, to hundreds of millions of customers and devices.

And stop saying Apple don’t know how to do Cloud services.

They patently do!

(Except iCloud Drive, they need to beef up iCloud Drive)